Marketing

Director of Global Digital Marketing

Denmark

Discipline

Marketing

Department

Marketing

Location

Denmark

Job ID

2840e2
Job Description

Leading-edge gaming studio looking for a talented Director of Global Digital Marketing to join the Global Publishing team. We are looking for an enthusiastic and energetic team player who’s eager to partner with our commercial, creative, editorial and global teams to deliver epic user journeys and experiences through Bright Star’s owned and earned digital channels.

We are developing EMBER SWORD, a groundbreaking MMORPG set in a community driven PvP and PvE universe. With player-owned collectible cosmetics and a blockchain-enhanced economy, this game is on a mission to disrupt the current gaming industry norms.

As Director of Global Digital Marketing you should have several years of in-depth digital marketing experience and a passion for digital technologies. You will work closely with different teams to ensure consistency through all digital marketing channels. You should also provide forward-thinking ideas to build and maintain a strong company web presence. Ultimately, you will be responsible for driving all digital marketing efforts to achieve our business objectives

Reporting into the Vice President of Marketing, you will also work closely with the Creative/Brand, Publicity, Product, Blockchain, BI L&M and Community teams.


Your TO DOs

  • Create the owned and earned Global Digital Content Marketing strategy (e.g. website, blogs, emails and SEO/SEM)
  • Implement regional data analysis for all platforms and prepare regular performance reports and to share with senior leaders to drive continuous improvement in our products and services
  • Multi-million-pound regional budget preparation and management with a focus on KPIs and commercial objectives
  • Define target audiences, segmentation and develop corresponding communication strategies across multiple media channels including digital, social, affiliate, influencer, investor, L&M and partnership
  • Support the sourcing and vetting for the regional agency pitch strategy
  • Manage and improve online content, considering SEO and Google Analytics
  • Forecast market performance trends and act proactively to increase our market segment
  • Liaise with Product, Design, Publicity, L&M and Community Teams to increase user experience through cohesive community first strategies
  • Implement the latest technology to ensure best in class user experiences
  • Measure ROI and KPIs
  • Oversee all social media accounts
  • Organize and mentor digital marketing team
  • Research competition, investigate benchmarks and provide suggestions for improvement

The MUSTs

  • A passion for finding innovative ways to reach potential MMORPG and Blockchain community in a relatively new marketplace
  • Experience with marketing automation platforms and ESPs
  • Demonstrable experience in developing and implementing regional digital marketing strategies
  • Strong understanding of how all current digital marketing channels function
  • Expert strategy and hands-on experience with SEO, Google Analytics and CRM software
  • Experience managing regional, multicultural stakeholders
  • Proven problem solver and professional working with multiple deadlines
  • Ability to manage multiple project budgets across different currencies
  • Critical thinker and problem-solving skills
  • Great interpersonal and communication skills
  • Passion for gaming, blockchain and understanding current industry trends
  • Obsessed with positive community experiences, content/copy, and accuracy across all brand touch points
  • Ability to interpret, articulate, and present campaign analytics to various stakeholders
  • Excellent analytical, verbal and written communication skills
  • Flexible and willing to travel as needed

The ATTRIBUTEs

  • This is not your average gaming company. We are a culture which encourages challenging the status quo. Therefore, we are keen to work with people who value integrity, accountability, curiosity, inclusion, passion and innovation.
  • We are seeking the individual who wants to push boundaries creatively and use a future-facing approach to producing strategy for all platforms.
  • We operate in an industry which is evolving on a daily basis, and therefore, we are looking for talented individuals who are comfortable adapting in a fast paced and often changing environment.

The PRACTICALs:

  • While Ember Sword is an MMORPG, prior gaming experience is a plus, not a must.
  • This is a UK/EU contractor-based role with offices based in the Netherlands, Denmark and Serbia. Remote working is acceptable with the willingness to travel as needed.


The TEAM at Bright Star

In just two short years, Bright Star Studios has become one of the most watched developing gaming studios in the world. Today we are a rapidly growing team, and though we are spread across continents, we are united in our mission to build the ultimate MMORPG experience for our community. The BSS culture is driven by a group of passionate, determined and talented individuals, hailing from a range of diverse backgrounds and locations.

We are an equal opportunity employer who hires people who are genuinely passionate about changing the games industry for the better. Always on the lookout for exceptional talent and potential, we care about good team effort, open and friendly communication, and speaking up without reserves.

So… if you are ready to rock the foundation of the gaming world together, we will welcome you with open arms.

About Bright Star Studios

Bright Star Studios, is a global independent games development studio crafting next generation original MMO game franchise experiences.

Led by a diverse team of award-winning venture founders, former world champion pro-players and entertainment professionals who come with decades of game industry experience, these innovators are carving a new path forward for MMORPGs across PC, Browser, and Mobile. The studio’s mission is to rewrite the games industry with a business model that favors the community through exciting competitive gameplay, instant playability and a leading platform which supports the player economy.

The studio is working on their flagship title, Ember Sword, a modern rewrite of the games industry business model which brings a player-owned economy and the community together in a unique and engaging cooperative role playing story-universe.

About Ember Sword

Ember Sword is a social sandbox MMORPG taking place in a player-driven universe where the adventure finds you. Built by a team of imaginative artists, engineers, and game designers, Ember Sword offers a unique community led and frictionless PvP and PVE player experience, and allows true ownership of digital gaming assets using blockchain technology.

Benefits

We offer remote options and flexible working hours. We offer balance between work and personal life and are encouraged with open paid time off. All employees getting onboard 2022 will get a token package, and therefore have an incentive to make the best MMORPG. Besides that, we have the usual: Free coffee and tea. Social gatherings. Board game nights. Free office snacks, soft drinks, and occasionally friday bars.

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